Key Concepts in this video

• Content Marketing is hard.
• You should never automate the actual content creation for your brand voice
• Websites take time, and money, to maintain, and require constant attention.
• SEO 'experts' who game the system, make the entire landscape harder for everyone else
• SEM is paid advertising, there is no magic bullet
• Self hosting is not what DIY website builders like Squarespace do ( more on that later )
• Self hosting is also not what Hostgater or other Hosting Providers give you.
• Knowing and being comfortable with Instagram does not make you a technology expert
• Knowing how to code and build websites doesn't make you a good marketer